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Behavioral insights on big data: using social media for predicting biomedical outcomes

Published Web Location

https://doi.org/10.1016/j.tim.2014.08.004
Abstract

Social media 'big data' can provide valuable insights about people's behaviors, such as their likelihood of engaging in risk behaviors or contracting a disease. Although in its infancy, advancing this research provides the promise of predicting health-related behaviors to promptly prepare for and respond to public health emergencies and epidemics.

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