UC Irvine Libraries

As the age of electronic information matures, library websites have emerged as primary service points that inform users of the services and resources available to them. Regardless of how rich the resources, how pleasing the graphic design, how easy the navigation, and how actively librarians promote the use of the website, the truth is that the majority of library websites serve simply as link providers, many of which are accompanied by explanatory text. In this paper, we will present a proof of concept that we can use to proactively entice and inform users about services and resources selected to meet their individual information needs. The proof of concept is built using information and tools that are readily available to any library. We will showcase examples of electronically mediated services with differing levels of ease of implementation.