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The Influence of Emotional Valence in Backward Masking: Evidence For Early Appraisal
Abstract
Three experiments are presented that examine the influence of Emotional Valence and Familiarity of visually presented lexical stimuli on low-level visual processing. The results provide support for the idea that an early process of automatic appraisal acts to preferentially direct attentional resources to Negative or Novel stimuli. The results are discussed with respect to evolutionary considerations.
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