UC Berkeley

We conducted an online survey using a set of factual science questions that are commonly administered to assess fact-based scientific literacy. We report that the online population performed substantially better on this standard assessment than the traditional survey population. For example, it has been widely reported that 1 in 4 Americans does not know that the Earth revolves around the Sun, whereas among the online population, this ratio is reduced to 1 in 25. While new online platforms provide researchers with unprecedented ease of access to a large sample population for studying trends in public knowledge and attitudes, generalizing from online population samples to the US population at large poses a considerable challenge. We discuss the potential reasons for this discrepancy and the implications for conducting research online.