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Center for Agroecology

Teaching Direct Marketing and Small Farm Viability bannerUC Santa Cruz

Teaching Direct Marketing & Small Farm Viability: Resources for Instructors, 2nd Edition

Abstract

Growing crops is just one step in running a successful farm—making the farm or market garden economically viable requires another suite of skills, including finding land, planning what crops to grow, ensuring food safety, marketing the crops, and managing income, expenses, and labor.

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