Proceedings of the Annual Meeting of the Cognitive Science Society

Creative people move in ways that seem aimless. Artists and mathematicians wander about, sometimes standing next to their easel or blackboard, other times standing across the room. Why do creatives expend energy on aimless movement? We propose that such movements facilitate insight by changing the information that is visually available. We tested this mechanism in two online studies. Participants attempted to solve an insight puzzle. We manipulated whether participants could only see a diagram representing the puzzle, as though they were standing close to it, or could also see a diagram from an earlier puzzle, as though they had stepped back. Visual access to the second diagram acted as a visual hint, increasing the rate of insight by suggesting an analogous solution. We argue that this mechanism explains the creative benefits of seemingly aimless movement. We discuss implications for understanding creativity as arising from interactions among brain, body, and environment.