UCLA

Survey research finds that millennials have less prejudiced views of racial/ethnic minorities than other generations, leading some to label millennials as postracial. However, attitudinal survey research may be subject to social desirability bias because it documents statements or beliefs instead of actions. Moreover, most audit studies focus on people who make hiring decisions or own rental property and are therefore often older than millennials. This study uses a correspondence audit to investigate discrimination among millennials via "roommate wanted" advertisements. We sent over 4,000 emails and found a tiered pattern of discrimination against Asian (Indian and Chinese), Hispanic, and Black room-seekers. However, whether Asian and Hispanic room-seekers face significant discrimination varies based on whether they use predominantly White first names or traditional first names. Our findings shed light on the future of our racial system, expand our knowledge of discrimination beyond the traditional Black/White binary, and illustrate the persistence of anti-Blackness.