Proceedings of the Annual Meeting of the Cognitive Science Society

Is language unique in how it evokes conceptual content, and if so, why? In an influential study, Lupyan & Thompson-Schill (2012) report that labels (nouns like “dog”) have a stronger cuing effect in picture verification tasks than “equally informative and predictive nonverbal cues”, like the sound of a barking dog. Here we sought to better understand the factors that lead to a label advantage. First, while we replicate the label advantage itself, our data do not support the assumption that labels and environmental sounds are equally informative. Instead, we show that different cue types are associated with target images to different degrees, and that labels show the strongest association. Moreover, the degree of association is a better predictor of reaction times than cue type. Thus, we conclude that labels are not more effective at activating the same semantic content than non-verbal cues, but rather activate different semantic content.