Library and information science (LIS) scholarly communication is rife with discussion of web two-point-this and library two-point-that and how we can dramatically change the library paradigm with new technology. As trendy-and (two-point-) oh-so-easy to poke fun at-as the new jargon is, Web 2.0 is fundamentally about web technology giving users individual choices in how they access and use information. This is embodied in interactive tools like blogs (users publishing information themselves), wikis (users creating and editing information they access), personalized portals and widgets (users customizing their online services), and social networking (users sharing their content with others who are somehow like them).