The author explores human perceptions, as influenced by words and the images they conjure in the human brain. People worldwide have formed strong images relating to our environment, both positive and negative: beauty and splendor vs. struggle, plague, and ills. Such a conflict is just beginning between two opposing philosophies concern vertebrates: one, their management completely for the benefit of man; the other, quoting civilization’s threat to the beauty and even existence of high animals. Both viewpoints are unacceptable. When these two viewpoints meet, pest control will be under the giant floodlights of public opinion.