This dissertation aims in part to redress the shortage of close readings of Vladimir
Mayakovsky and Aleksandr Rodchenko's joint project, the book Pro Eto. It explores the
relationship between the book's visual and verbal aspects, treating the book and its images as
objects that repay attentive looking and careful analysis. By these means this dissertation finds
that the images do not simply illustrate the text, but have an intertextual relationship with it:
sometimes the images suggest their own, alternative narrative, offering scenes that do not exist in
the poem; sometimes they act as literary criticism, suggesting interpretations, supplying
biographical information, and highlighting with their own form aspects of the poem's.
This analysis reveals Pro Eto's strong links with distant forms of art and literature. The
poem's intricate ties to the book of Genesis and Victor Shklovsky's novel Zoo, written while the
former literary critic was in exile in Berlin, evince an ambivalence about the manifestations of
socialism in early-1920s Russia that is missing from much of Mayakovsky's work. At the same
time Rodchenko's images, with their repeated references to Byzantine icons and Dadaist
photomontage, expand the poem's scope and its concerns far beyond NEP-era Moscow. Thus my
analysis finds that although Pro Eto is considered to be an emblematic Constructivist work,
many of the received ideas about Russian Constructivism--the unswerving zeal of its
practitioners, the utility of its production, and in particular the ideology-driven, sui-generis
nature of the movement itself--are not supported by the book. Pro Eto's deep connections with
art and literature outside of Bolshevik Russia contradict the idea--first set out by the
Constructivists themselves and widely accepted by subsequent scholars--of Constructivism as
an autochthonous movement, born of theory, and indebted neither to historical art movements
nor to contemporary western ones. My analysis suggests that reading Pro Eto through the lens of
Constructivist theory denies the work the richness, ambivalence and humor it gains when that
theory is understood as being in conversation with artistic practice, rather than defining it.