Measuring response times has been a staple for evaluating
masked semantic priming. Its efficacy, however, has been
challenged on several grounds — reported effect sizes of
these studies are relatively small, and priming effects
pertaining to response time measures are difficult to be
replicated. Here, we report a complementary method —
recording trajectories of a computer cursor. Participants
judged whether two digits were the same or different,
preceded by a briefly presented masked prime. Each prime
had either positive or negative connotations, and the priming
effects were evaluated either by response times or cursor
trajectories associated with the area under the curve. Results
indicate that the effect size of the congruency effect measured
by cursor trajectories (i.e. area under the curve) was far
greater than that measured by response times, suggesting that
the cursor trajectory measure is more sensitive to masked
semantic priming than the response time measure