Choice blindness is a cognitive phenomenon describing that
when people receive false feedback about a choice they just
made, they often accept the outcome as their own. Little is
known about what predisposes people to correct
manipulations they are subjected to in choice blindness
studies. In this study, 118 participants answered a political
attitude survey and were then asked to explain some of their
responses out of which three had been manipulated to indicate
an opposite position. Just over half (58.4%) of the
manipulations were corrected. We measured extremity,
centrality and commitment for each attitude, and one week
prior to the experiment we assessed participants’ preference
for consistency, need for cognition and political awareness.
Only extremity was able to predict correction. The results
highlight the elusiveness of choice blindness and speak
against dissonance and lack of motivation to engage in
cognitively demanding tasks as explanations why the effect
occurs.