I propose the psychological proximity hypothesis to shed additional light on our
understanding of the motivation behind political participation. When people directly
experience a political issue, that is, when the political issue is psychologically proxi
mate, they are more likely to become involved. There are two mechanisms contained
within this hypothesis. First, psychological proximity leads to higher levels of issue
public membership, which in turn leads to activism. Second, because psychological
proximity often leads to thinking of the issue in concrete terms, people are better
able to match specific political activities to address the problem. I develop the psy
chological proximity hypothesis in relation to issue-based activism across a variety of
political domains in chapter two by using a combination of representative survey data
from the American National Election Studies and the General Social Survey along
with original data and a survey-experiment collected through Mechanical Turk. In
chapter 4, I apply the hypothesis to the environment and climate change in order to
examine the mechanisms more closely. In both chapters, the two mechanisms linking
proximity to activism are empirically supported.
In addition to the psychological proximity hypothesis, in this dissertation I present
a novel measure of environmental attitudes that does not suffer from a confound
with liberal ideology as existing scales do. The Moral Environmentalism Scale is
constructed by incorporating a mix of liberal and conservative moral language. The vii
MES is the only scale analyzed that is able to predict Republican environmental
behavior. Furthermore, the MES is psychometrically valid. All items load on a single
factor, the scale detects low and high levels of moral environmentalism, and the MES
discriminates between someone who is at the low end of the scale from someone who
is very pro-environment.