People often make repeated decisions from experience. In such
scenarios, persistent biases of choice can develop, most notably
the “hot stove effect” (Denrell & March, 2001) in which
a prospect that is mistakenly believed to be negative is avoided
and thus belief-correcting information is never obtained. In
the existing literature, the hot stove effect is generally thought
of as developing through interaction with a single, stochastic
prospect. Here, we show how a similar bias can develop due to
people’s tendency to selectively attend to a subset of features
during categorization. We first explore the bias through model
simulation, then report on an experiment in which we find evidence
of a decisional bias linked to selective attention. Finally,
we use these computational models to design novel interventions
to “de-bias” decision-makers, some of which may have
practical application