Diet-related diseases such as type II diabetes and cardiovascular disease are leading causes of death in the United States. Sugar-sweetened beverages (SSBs) are the top source of added sugar in the United States diet, and consumption of SSBs is a major contributor to disease. Although consumption of SSBs declined in recent decades, rates remain high with 50% of adults consuming them daily. It is well documented that policy changes can impact population health. As such, SSB taxation is an increasingly popular policy-level intervention being implemented in cities across the United States and around the world to reduce SSB intake and improve population health. The overall objective of this dissertation is to evaluate the impact of SSB taxes on SSB consumption, social norms, and tax perceptions. Since both SSB intake and its associated health outcomes disproportionately affect low-income and racially/ethnically marginalized individuals, we specifically consider the impact of SSB taxes on these outcomes among low-income populations. Multiple cities across the California Bay Area passed SSB taxes in recent years. This dissertation utilized data collected between 2014-2021 via repeated cross-sectional street intercept surveys in low-income areas of Berkeley, Oakland, San Francisco, and Richmond, CA to assess the impact of SSB taxes.
Chapter 1 assesses people’s awareness and perceptions of SSB taxes following ballot measures and tax implementation in Berkeley, Oakland, and San Francisco. We document overall low awareness of SSB taxes in the year following successful ballot measures. We also document moderate perceptions of benefits of SSB taxes to communities and children’s health with differential findings based on educational attainment. People with lower levels of education had lower awareness, and perceived fewer benefits, of SSB taxes. We discuss the implications of these findings for public health campaigns and consider the value of the public understanding how SSB taxes work and whom they may benefit.
Chapter 2 evaluates if reported SSB consumption declines following SSB taxes in Berkeley, Oakland, and San Francisco. Considering documented SSB price increases post-tax, this study also examines whether perceptions of SSB prices changed following taxes in Oakland and San Francisco. We find varied impacts of SSB taxes on consumption. SSB consumption declined post-tax in Berkeley but did not significantly change in Oakland or San Francisco despite documenting higher perceived SSB prices post-tax in both cities. We discuss these findings in the context of a need for more research to better explore the differential impact of SSB taxes by income.
Chapter 3 considers how social norms have shifted over time in Berkeley, Oakland, San Francisco, and Richmond and examines whether SSB taxes in Oakland and San Francisco have an additional impact on social norms. We document promising improvements in social norms regarding SSB consumption over time in the California Bay Area and limited additional impact of SSB taxes on these already shifting norms in Oakland and San Francisco. This study highlights the opportunity to leverage SSB taxes and other policy interventions to further de-normalize regular consumption of SSBs.
Together, these three chapters contribute to the growing literature on the impact of SSB taxes on a variety of outcomes. Long-term, the goal of SSB taxes is to improve health outcomes. Given that SSB taxes were still less than a decade old in the United States at the time of this research, to better understand the broad impact of SSB taxes on marginalized populations, it is important to consider more proximal outcomes, such as changes in consumption, social norms, and perceptions of SSB prices.