Abstract: An influential perspective argues that voters use interest group ratings and endorsements to infer their representatives' actions and to hold them accountable. This paper interrogates a key assumption in this literature: that voters correctly interpret these cues, especially cues from groups with whom they disagree. For example, a pro-redistribution voter should support her representative less when she learns that Americans for Prosperity, an economically conservative group, gave her representative a 100 per cent rating. Across three studies using real interest groups and participants' actual representatives, we find limited support for this assumption. When an interest group is misaligned with voters' views and positively rates or endorses their representative, voters often: (1) mistakenly infer that the group shares their views, (2) mistakenly infer that their representative shares their views, and (3) mistakenly approve of their representative more. We call this tendency heuristic projection.

To improve representation and alleviate polarization among US lawmakers, many have promoted open primaries - allowing voters to choose candidates from any party - but the evidence that this reform works is mixed. To determine whether open primaries lead voters to choose ideologically proximate candidates, we conducted a statewide experiment just before California's 2012 primaries, the first conducted under a new top-two format. We find that voters failed to distinguish moderate and extreme candidates. As a consequence, voters actually chose more ideologically distant candidates on the new ballot, and the reform failed to improve the fortunes of moderate congressional and state senate candidates.

According to numerous studies, candidates’ looks predict voters’ choices—a finding that raises concerns about voter competence and about the quality of elected officials. This potentially worrisome finding, however, is observational and therefore vulnerable to alternative explanations. To better test the appearance effect, we conducted two experiments. Just before primary and general elections for various offices, we randomly assigned voters to receive ballots with and without candidate photos. Simply showing voters these pictures increased the vote for appearance-advantaged candidates. Experimental evidence therefore supports the view that candidates’ looks could influence some voters. In general elections, we find that high-knowledge voters appear immune to this influence, while low-knowledge voters use appearance as a low-information heuristic. In primaries, however, candidate appearance influences even high-knowledge and strongly partisan voters.