What barriers and opportunities did low-income consumers face in shopping at farmers markets during COVID-19? To answer this question, we observed purchasing practices in Sonoma and Marin counties in Northern California, organized focus groups, and analyzed data from CalFresh and Market Match, which are public programs to support food access. We found that expanded federal food benefits during the pandemic increased financial access to farmers markets for low-income consumers, resulting in increased CalFresh and Market Match sales. While some consumers perceived outdoor shopping as safer, others were unsure whether farmers markets were strictly following pandemic precautions. Further, broader changes to shopping practices as a result of the pandemic indirectly impacted consumers’ interest in shopping at farmers markets. To make farmers markets more accessible now and in preparation for future disasters, we recommend increasing awareness of farmers markets among low-income communities, strengthening public nutrition benefits that can be used at farmers markets, and linking public and nonprofit organizations that promote access to healthy food with farmers markets.

Agronomic crops, including grains, forages, and fiber, are central to California agriculture, yet face many challenges. To ensure resilience, a statewide survey was conducted by the University of California Cooperative Extension service (UCCE) to identify high-priority needs and inform extension programming based on grower, consultant, and allied industry input. The goal was to compare the importance of different topics with the level of satisfaction regarding UCCE’s delivery of information on these topics. Survey respondents identified integrated pest management, nutrient and irrigation management, and variety testing as high-priority needs, with overall high satisfaction regarding UCCE’s program delivery on these topics. Topics needing more focus (high priority but below-average level of satisfaction) included testing new products, soil health management, and water conservation and storage. Areas of low priority and low satisfaction included niche marketing, emerging crops, organic production, harvest/post-harvest technology, salinity management, compost and manure management, and greenhouse gas emission reductions. To address stakeholder challenges, results from this study suggest that research and extension efforts should prioritize issues directly impacting on-farm crop production. At the same time, areas of low interest reflect a need for more support to engage farmers on these topics, particularly those concerning state environmental regulations and challenges to local and global food production and security.