Theory is about starting points. Research usually relies on theory to justify starting with pre-commitments to independent variables, background factors, or structural conditions that will explain historically and geographically varying phenomena, which are treated as dependent, fungible, superficial upshots, or otherwise secondary and essentially inferior. I propose that we start by trying to describe the phenomena to be explained as they exist for the people living them. For this, we need theory of another sort, a theory of social ontology that indicates the lines of inquiry required to produce a complete description. If we start research by describing the nature of social phenomena as they are experienced, it will make a difference in structuring data gathering; in developing a research craft capable of seeing practice, interaction maneuvers, and tacit embodiment; in shaping a research agenda; and, ultimately, in where we end substantively.