Existing research depicts intergroup prejudices as deeply ingrained, requiring intense intervention to lastingly reduce. Here, we show that a single approximately 10-minute conversation encouraging actively taking the perspective of others can markedly reduce prejudice for at least 3 months. We illustrate this potential with a door-to-door canvassing intervention in South Florida targeting antitransgender prejudice. Despite declines in homophobia, transphobia remains pervasive. For the intervention, 56 canvassers went door to door encouraging active perspective-taking with 501 voters at voters' doorsteps. A randomized trial found that these conversations substantially reduced transphobia, with decreases greater than Americans' average decrease in homophobia from 1998 to 2012. These effects persisted for 3 months, and both transgender and nontransgender canvassers were effective. The intervention also increased support for a nondiscrimination law, even after exposing voters to counterarguments.

We present the first field experiment on how organized interest groups' television ads affect issue opinions. We randomized 31,404 voters to three weeks of interest group ads about either immigration or transgender nondiscrimination. We then randomly assigned voters to receive ostensibly unrelated surveys either while the ads aired, one day after they stopped, or three days afterwards. Voters recalled the ads, but three ads had a minimal influence on public opinion, whereas a fourth's effects decayed within one day. However, voters remembered a fact from one ad. Our results suggest issue ads can affect public opinion but that not every ad persuades and that persuasive effects decay. Despite the vast sums spent on television ads, our results are the first field experiment on their persuasive power on issues, shedding light on the mechanisms underpinning-and limits on-both televised persuasion and interest group influence.

Exclusionary attitudes towards outgroups contribute to social and political challenges worldwide. Previous field experiments found that interpersonal conversations employing multiple narrative strategies can durably reduce exclusionary attitudes. We theoretically distinguish between three of these narrative strategies: narratives which promote analogic perspective taking, vicarious perspective-giving, and perspective-getting. Previous research has assigned these strategies together in a compound treatment, leaving open important theoretical and practical questions about each's effectiveness. We present results from three field studies and a survey experiment that individually manipulate their presence. Across the field studies, we find omitting prompts to engage in analogic perspective-taking and vicarious perspective-giving does not diminish effects; conversations employing only perspective-getting narratives durably reduce exclusionary attitudes. Results from within-subject analyses and a survey experiment similarly show that perspective-getting consistently reduces exclusionary attitudes and activates multiple mechanisms. These results refine theoretical understandings of prejudice reduction and support facilitating perspective-getting in conversations intended to reduce exclusionary attitudes.

Significant theories of democratic accountability hinge on how political campaigns affect Americans' candidate choices. We argue that the best estimate of the effects of campaign contact and advertising on Americans' candidates choices in general elections is zero. First, a systematic meta-analysis of 40 field experiments estimates an average effect of zero in general elections. Second, we present nine original field experiments that increase the statistical evidence in the literature about the persuasive effects of personal contact tenfold. These experiments' average effect is also zero. In both existing and our original experiments, persuasive effects only appear to emerge in two rare circumstances. First, when candidates take unusually unpopular positions and campaigns invest unusually heavily in identifying persuadable voters. Second, when campaigns contact voters long before election day and measure effects immediately-although this early persuasion decays. These findings contribute to ongoing debates about how political elites influence citizens' judgments.

Exclusionary attitudes-prejudice toward outgroups and opposition to policies that promote their well-being-are presenting challenges to democratic societies worldwide. Drawing on insights from psychology, we argue that non-judgmentally exchanging narratives in interpersonal conversations can facilitate durable reductions in exclusionary attitudes. We support this argument with evidence from three pre-registered field experiments targeting exclusionary attitudes toward unauthorized immigrants and transgender people. In these experiments, 230 canvassers conversed with 6,869 voters across 7 US locations. In Experiment 1, face-To-face conversations deploying arguments alone had no effects on voters' exclusionary immigration policy or prejudicial attitudes, but otherwise identical conversations also including the non-judgmental exchange of narratives durably reduced exclusionary attitudes for at least four months (d = 0.08). Experiments 2 and 3, targeting transphobia, replicate these findings and support the scalability of this strategy (ds = 0.08, 0.04). Non-judgmentally exchanging narratives can help overcome the resistance to persuasion often encountered in discussions of these contentious topics.

Concern that donations to political campaigns secure preferential treatment from policy makers has long occupied judges, scholars, and the public. However, the effects of contributions on policy makers’ behavior are notoriously difficult to assess. We present the first randomized field experiment on the topic. The experiment focuses on whether contributions facilitate access to influential policy makers. In the experiment, a political organization attempted to schedule meetings between 191 congressional offices and the organization's members in their districts who were campaign donors. However, the organization randomly assigned whether it revealed to congressional offices that prospective attendees had contributed to campaigns. When informed prospective attendees were political donors, senior policy makers made themselves available between three and four times more often. These findings underscore concerns about the Supreme Court's recent decisions deregulating campaign finance.

Campaigns regularly dispatch activists to contact voters. Much research considers these conversations' effects on voters, but we know little about their influence on the implementing activists - an important population given the outsized influence politically active Americans wield. We argue personal persuasion campaigns can reduce affective polarization among the implementing activists by creating opportunities for perspective-getting. We report unique data from three real-world campaigns wherein activists attempted to persuade voters who had opposing viewpoints: two campaigns about a politicized issue (immigration) and a third about the 2020 presidential election. All campaigns trained activists to persuade voters through in-depth, two-way conversations. In preregistered studies, we find that these efforts reduced affective polarization among implementing activists, with reductions large enough to reverse over a decade's increase in affective polarization. Qualitative responses are consistent with these conversations producing perspective-getting, which reduced animosity by humanizing and individuating out-partisans. We discuss implications for theories of prejudice reduction.

Abstract: Influential theories doubt that partisan television's audience is sufficiently large, moderate, or isolated from cross‐cutting sources for it to meaningfully influence public opinion. However, limitations of survey‐based television consumption measures leave these questions unresolved. We argue that nonpolitical attributes of partisan channels can attract voters to form habits for watching channels with slants they do not fully share. We report findings from three novel datasets which each link behavioral measures of television consumption to political administrative or survey data. We find that approximately 15% of Americans consume over 8 hours/month of partisan television. Additionally, weak partisans, independents, and outpartisans comprise over half of partisan channels’ audiences. Finally, partisan television consumers largely consume only one partisan channel and remain loyal to it over time, consistent with “echo chambers.” These findings support our argument and suggest partisan television's potential to influence public opinion cannot be dismissed.