Previous research suggests that semi-realistic animation films
such as The Polar Express are representative of the uncanny
valley (UV) hypothesis, which predicts that highly human-
like artificial characters can appear eerie. In the present study,
we investigated the extent to which critical film reviews can
influence the perceived eeriness of such films. The reviews
were adopted from authentic ones and expressed either
negative or positive attitudes towards the animation
techniques. Audiovisual speech asynchrony, which is known
to induce eeriness, was included as an objective manipulation.
Our results showed large review tone effects for both implicit
and explicit eeriness evaluations. In contrast, speech
asynchrony failed to elicit significant effects. These results
demonstrate that critical film reviews representing opposite
attitudinal poles can elicit consistent changes in the viewers’
evaluations of semi-realistic animations. The present findings
cannot, however, be taken as evidence against the UV
hypothesis itself in computer-generated characters.