The $S$-matrix of a quantum field theory is unchanged by field redefinitions,
and so only depends on geometric quantities such as the curvature of field
space. Whether the Higgs multiplet transforms linearly or non-linearly under
electroweak symmetry is a subtle question since one can make a coordinate
change to convert a field that transforms linearly into one that transforms
non-linearly. Renormalizability of the Standard Model (SM) does not depend on
the choice of scalar fields or whether the scalar fields transform linearly or
non-linearly under the gauge group, but only on the geometric requirement that
the scalar field manifold ${\mathcal M}$ is flat. We explicitly compute the
one-loop correction to scalar scattering in the SM written in non-linear
Callan-Coleman-Wess-Zumino (CCWZ) form, where it has an infinite series of
higher dimensional operators, and show that the $S$-matrix is finite. Standard
Model Effective Field Theory (SMEFT) and Higgs Effective Field Theory (HEFT)
have curved ${\mathcal M}$, since they parametrize deviations from the flat SM
case. We show that the HEFT Lagrangian can be written in SMEFT form if and only
if ${\cal M}$ has a $SU(2)_L \times U(1)_Y$ invariant fixed point. Experimental
observables in HEFT depend on local geometric invariants of ${\mathcal M}$ such
as sectional curvatures, which are of order $1/\Lambda^2$, where $\Lambda$ is
the EFT scale. We give explicit expressions for these quantities in terms of
the structure constants for a general $\mathcal G \to \mathcal H$ symmetry
breaking pattern. (Full abstract in pdf)