The aim of this paper is to measure the effect of sensational seeking, visual merchandisingand collectivism on impulsive buying behavior. Valid sample size for this study was 300 comprising ofall age groups. Mall intercept method which is a kind of convenience sampling was used for collectingthe data. The data was collected by preselected enumerators. Scale used for this study had establishedreliabilities. After ascertaining the normality of data a typical multiple steps, procedure was adoptedfor this study. The conceptual framework tested through Structural equation modeling and was foundto be relevant in understanding the impact of predictor variables on impulsive buying behavior. Astrong and positive relationship was found between sensational seeking, and no relationships werefound between, collectivism and impulsive buying, and visual merchandising and impulsive buying.One of the contributions of this study is that it has explored the relationships of collectivism, andsensational seeking with impulsive buying which have not been explored that extensively.

This paper explores the effect of materialism, interpersonal influence, self-esteem on compulsive buying behavior through a conceptual framework based on the Theory of Reasoned Action (TRA). The data was collected from the shopping malls (Mall intercept method). Valid sample size was 300. The conceptual framework tested through structural educational modeling (SEM) was found to be relevant in understanding the impact of predictor variables on compulsive buying behavior. Of the four hypotheses three failed to be rejected and one was rejected. The SEM results also show that the relationship between materialism and compulsive buying behavior was the strongest followed by self-esteem, and interpersonal influence. Interpersonal influence also has an effect on compulsive buying behavior. Implication for marketers was drawn from the results.