In this project, I propose a reimagination of rurality in mobile money times, basing upon ethnographic data from fieldwork research conducted in Southern Uganda. I show how with the emergence and dispersion of mobile money services, the rural has attained a certain kind of dynamism and fluidity, and a whole new identity through varied features of lifestyle, community, tradition and landscape. I ask: [1] how (and what) are the emergent mobile finance options shaping the social life of groups and communities most at risk of rural poverty and social exclusion; and, [2] what forms of identity, community and lifestyle are emerging around mobile money products and services in geographically remote territories in Southern Uganda? To this end, I adopt a small-scale and brief fieldwork approach, deploying multi-sited ethnographic cum interpretive research methods. Together, these methods make an important methodological and substantive contribution toward facilitating observations as well as verbatim accounts of the poorest of the poor in remote settlements who are not 'automatically' reached by government and community financing initiatives. The project hopes to invite further debate on these important phenomena.