This dissertation is about the transmission and reception of the Bhāgavata Purāṇa, an influential Hindu scripture, in the Vallabha community of western India through sermon-storytelling performance known as kathā. Over the last couple of decades, elaborate ritual performances of the Bhāgavata, which celebrate the life and poetic memory of the god Kṛṣṇa through scriptural exegesis, song, dance, and reenactment, have become powerful sites of community building for global Hindu gurus and followers. Since the consecrated book of the Bhāgavata Purāṇa is the living, bodily manifestation of Kṛṣṇa for followers of the Path of Grace (Puṣṭimārga) illuminated by 15th-16th-century theologian Vallabhācārya, all of the Puṣṭimārgī teachers I follow in this study are actively resisting or negotiating the expansion of Bhāgavata kathā into the transnational religious marketplace. For these male brahmin gurus and preachers, “right” transmission of the Bhāgavata is rooted in protecting brahmins and brahmin livelihoods and preserving the binary between the eternal divine path (mārga) and the ever-changing devotional community (sampradāya). Grounded in anticaste feminist ethnography informed by my own dominant-caste access to diasporic Puṣṭimārgī cultural and linguistic worlds since childhood, I consider how caste and power operate in sites of Bhāgavata kathā. In following three gurus who use highly Sanskritized registers of Gujarati and construct their bodies in relation to text and audience in different ways, I come to view kathā as a discursive and embodied practice in which Puṣṭimārgī Hindu brahmin selves are co-constituted. I demonstrate that everyday practices of Bhāgavata kathā, rooted in somatic and sensory discipline, promote Sanskrit education and hegemonic narratives of Vedic knowledge, reaffirm the power of the word and the guru, teach devotees how to discern between divine and demonic souls in everyday life, and produce and reproduce the “virtues” of brahminism in society. More specifically, I argue that kathā is a site in which caste supremacy is taught as behavioral traits conditioned by one’s inherent nature; where brahminical ways of seeing, listening, reading, speaking, silencing, questioning, sitting, standing, moving, acting, eating, drinking, responding, and reacting are perpetuated and molded as virtuous.
My research provides insight into how brahminical authority and “right” transmission are constructed in the Vallabha Sampradāya and shows why the Bhāgavata Purāṇa remains so significant for the co-constitution of Hindu subjectivities and Hindu formations today. Through the examination of a storytelling tradition in one Hindu community, this project brings together untapped oral histories and human archives as well as bodies of Gujarati, Hindi, and Sanskrit textual sources to make a contribution to studies of contemporary Hinduism and South Asian religions.