Wildlife viewing is an important activity that has the potential to raise money for conservation efforts and support small, local ecotourism operations, and communities. It is often assumed to be low impact since it is non-consumptive; however, research shows there can be negative impacts to wildlife as a result of viewing activities, which we explore in different examples below. We provide recommendations for organizations that manage these operations to keep in mind as they consider the potential impacts of these activities and develop strategies to minimize them.