The University of Florida has established a long-term, sustainable partnership with the local transit system in Gainesville, Florida. This partnership provides over $5.2 million of annual funding to enhance transit services used by stu- dents at the university. Ridership on the system has grown by 284 percent between 1995 and 2003. These ridership gains were made possible through a comprehensive campus transportation demand management (TDM) system, which seeks to reduce automobile use in favor of more sustainable modes. The campus TDM system includes policies such as parking restriction, parking pricing, transit service enhancements, and unlimited-access transit.