Rat population control is complicated by the rapid evolution of non-responsiveness to rodenticide treatment within populations. Population control using contraceptives could mitigate evolved resistance if non-responsiveness to contraceptives evolves more slowly than non-responsiveness to rodenticides. Our presentation has two parts. First, we use an age-dependent demographic model and classic data from natural populations to explore how contraceptives may control rat population size. We show that: (a) fertility reduction applied early in female lifetimes is effective in controlling rat population growth, and (b) is effective in controlling rat populations that are expanding. Consistent with model predictions, (c) field application of contraceptive bait decreased the total number of rats and the proportion of juvenile to adult rats observed in camera traps over a one-year urban study. Secondly, we illustrate a method for delaying and possibly eliminating the evolution of non-responsiveness to pest control treatments. We show that: (a) using simulations and estimates of the variance in relative fitness, the selection responsible for the evolution of non-responsiveness to pesticides and sterility-inducers resembles sexual selection, and therefore (b) can be orders of magnitude stronger than that for untreated populations. In contrast, (c) when contraceptives are used to reduce the fertility of a pest species, with non-responders embedded within such populations, the opportunity for selection favoring non-responsiveness is reduced to that occurring by chance alone. Our results indicate that contraceptives are more effective at controlling pest populations and slowing the evolution of non-responsiveness than treatments that cause sterilization or death in target species, findings with significant implications for the management of pest and pathogen species through fertility control.