Connected and automated vehicles (CAVs) willrevolutionize the way we travel; however, what impact this revolution will have on advancing broader societal goals is uncertain. To date, the private sector technology rollout has emphasized the automation side of CAVs and neglected the potentially transformative possibilities brought by a more collaborative notion of connectivity. This may have significant downsides from a broader societal perspective. For example, CAVs (including those on the road today) collect a vast amount of data gathered through onboard systems (e.g., radar, lidar, camera), however, this data is not typically shared with other vehicles, roadside infrastructure, or public transportation agencies. This lack of collaboration will likely make traffic worse and forfeit the opportunity to manage traffic at the systems-level, which is where significant gains can be made in terms of improving traffic flow and safety, reducing greenhouse gas emissions and vehicle energy use, and more.